Name
Charles R. Hale
Location
Amsterdam, Netherlands
Job
Entrepreneur / Strategist & Creative Director
My Venues
Riverbank Enterprises BV
Creative Director / Co-Founding partner
Music club
&Co Concepting BV
Founding partner
Brand and Business activation company
Specialties:
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1.Brand building
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2.On and offline communications
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3.Loyalty programs
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4.Corporate identity
My inks:
Portfolio
Let me introduce myself. Have been working as an advertising executive for 23 years and am a father of three fantastic kids.
Started my career as a designer and moved on to advertising. Have extensive experience in a letting brands communicate with their audience building a relationship, retail, one on one communications and online.
Won 10 prises with my work.
I strongly believe that when adding entertainment to anything you do, you will achieve your goals faster and more successful.
Using different types of media to reach your audience and let them play, discover, interact and choose.
Your audience is key!
They are in charge of their choice and you need to convince them to choose you!
It’s great to find/discover a brand that fulfils your need, serves you and helps you in the future.
Be that brand!
To do this successfully you’ll need:
consumer insights, triggers and bit of guts.
Insights to appeal
Triggers to convince
Guts to innovate.
I help build, tweak and expand businesses commercially.
