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URSUS VODKA/ROTER
creative brand direction
Ursus Roter is the only mix Roter based on real vodka. Making it premium.
I develop a campaign and mix names based on the mystique and natural heritage of Iceland. This campaign rocketed the brand to new sales levels and countries.
Concept | Creative Direction | Production
![AdDouble.jpg](https://static.wixstatic.com/media/50b199_0d88506870f34a5a83ecc6fdbd56697e~mv2.jpg/v1/fill/w_409,h_578,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/AdDouble.jpg)
![AdIce.jpg](https://static.wixstatic.com/media/50b199_721efb4c3c6d46e48abd32ad33f783cc~mv2.jpg/v1/fill/w_409,h_578,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/AdIce.jpg)
![AdFire.jpg](https://static.wixstatic.com/media/50b199_a75d7c78724a486387a538c81d27fb4b~mv2.jpg/v1/fill/w_102,h_145,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/AdFire.jpg)
![AdEnergy.jpg](https://static.wixstatic.com/media/50b199_2e02d4732de04762aacdae9c581d1482~mv2.jpg/v1/fill/w_102,h_144,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/AdEnergy.jpg)
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