BRAND & BUSINESS ACCELERATOR
Assisting companies to move forward with
future proof branding, sustainable and durable
strategies and concepts.
Creating and maintaining a creative business culture
+31 6 19202060
BRANDING | STRATEGY | INNOVATION | COMMUNICATION
My extensive national and international experience (32 years) in on-and offline design, branding, strategic advertising, product/service development and innovation enables me to focus on creating or strengthening a brands strategy, proposition, identity and activation.
Great passion for brands, design and human behaviour. What motivates people. Get them into action. Generating movement/desired behaviour. As a strategist I work with human emotions and triggers. As a creative I translate these emotions and triggers into appealing and motivating propositions, campaigns and communication. Ideas that are omnichannel and future proof. Incorporating the long and short term goals. Concepts that can be translated throughout all the companies communication disciplines. Concepts that allow segmentation to appeal on a individual level. Recognising individual desires, building a relationship and maintaining them. Not selling but seducing.
Strong believer in the power of entertainment. A brand that entertains the needs and desires is a brand that reaches deeper. Triggering positive emotions.
Helping companies move forward with future proof branding and sustainable concepts.
33 Years of experience
Expert in creative strategy, branding and marketing
Ranked 16th of most awarded creatives in the Netherlands
Entrepreneurial and international experience
Brand positioning, proposition and brand activation specialist
Impact investor business partner.
Extensive e-commerce and retail experience
Trainer at creatingcreativeculture.com
BRAND & BRANDING
"You can own a brand and its identity.
But not its image.
As you only have the ability to influence perception and not control it."
Entertain your customers with your brand values.
Consistent and surprising at the same time.
WHY | HOW | WHAT DEVELOPMENT
Start-ups are often born from a product or service idea and lack a clear brand statement. This is even the case with some companies that have been doing business for years. The why, how, what, which offer guidance and goals on many levels, are often not defined. I help formulating the companies differentiating why how what and brand manifesto. In close collaboration of course.
STRATEGY | BRANDING | INNOVATION | CAMPAIGNS
I co-create with companies on different levels. From brand development to campaign concepts. From product development to customer journeys. Creating seamless on- and offline brand experiences. In the roll of a consultant or a hands on interim creative director. Assisting to realise the chosen strategic route or campaign. Working closely together ensuring internal adaptation.
CREATIVITY TRAINER, CONSULTANT & COACH
As a former creative director I have coached many talents with all my dedication. Not telling them what to do but guiding them to their next creative and innovative level. Triggering different thinking. Tackling complicated situations and assignments. I have continued doing this as a coach and consultant. On the spot, at my office or remote. Want to know what I can do for your creativity or your business? Or on a personal level as part of your talent development program. I also train whole teams and companies on creating a creative culture. Developed a creativity masterclass and creating a creative culture course. Discover how you can unlock your and your companies full potential at creatingcreativeculture.com
IMPACT INVESTORS CREATIVE PARTNER PROGRAM
Investment success is mainly influenced by three key factors: people (quality of management and team), product (price and quality of product and design) and promotion (quality of presentation, marketing and communication). I work with impact investment companies and scale-ups to discover the brand and product potential presentation, marketing and communication wise in very early and advanced stages. Creatively advancingbusinesses to the next level and helping investors make choices. Want to learn about the options and where I can make a difference? Fill in the form and I will contact you asap.
BRANDING AND CREATIVITY KEY NOTE SPEAKER
If you or your company values creative thinking and innovation. Or you want to develop a more creative culture. To motivatie and activate creative thinking amongst different disciplines within your company. Or want to learn more about branding and its effect. Book a customised & interactive session on creativity or branding. Fire starting new ideas and possibly new ways of approaching problems and challenges. For large or small groups. You can also make my session part of your in house academy.
BookSpot – e-commerce – name, brand design, webshop
AH Hamsterweken – retail – concept and execution
Dutch Charity Lotteries – fundraising/e-commerce – rebranding, campaigns
Killon Beauty – retail/e-commerce – name, brand development, brand design
HEMA Beauty – retail – shop opening/introduction
HEMA Deli – retail – name, department design
Madaga – retail/e-commerce – brand development, webshop
"Brands that share their sustainable culture
and knowledge, really make change"
Strongly unique brands can share and help others without fear.
Making them socially stronger.
Brand & Business accelerator
Freelance strategic marketing & branding creative
Advisor for established brands, start- and scale ups.
Creating a Creative Culture
Creativity Lecturer, Key note speaker & Trainer,
Creative Director coaching
Creative Consultant Phase2.earth
Freelance brand & communication consultant
Creative Director YesPlease
Brand, Strategy & Communication partner
2017 - 2019
Creative Director Novamedia
Managing creative & innovation director BookSpot (80 fte’s). Direct report to C-level
2013 - 2016
Creative Director/Team lead creative department (26 fte’s)
Direct report to MD and close working relationship with CEO
2007 - 2013
Founding partner/Creative managing director
Team lead to 5 fte's.
2009 - 2012
Call for Action
Associate strategy & Communication Director
E-commerce and online brand building.
2007 - 2012
Managing Creative Director / Co-founding Partner
Up-market Jazz club & events
2004 - 2007
Freelance & interim
Worked for international advertising agencies and advertisers.
2003 - 2004
Creative Director / Management
Creative director on key-accounts and leading and guiding junior teams.
1996 - 2002
Freelance Art / Guts & Glory
Freelance & founder
Worked for international advertising agencies and advertisers.
1992 - 1996
International/National Accounts and team lead.
1988 - 1992
Studio employee & designer
Mock-up, Design, Graphic Production and Account
1983 - 1986
Running reproduction photo studio
WORKED WITH AND FOR
I am available on freelance, project, interim base.
Call me: +31 (0)6 19202060
Or send me an email and I will get back asap.