BRANDING | STRATEGY | INNOVATION | COMMUNICATION

My extensive national and international experience (32 years) in on-and offline design, branding, strategic advertising, product/service development and innovation enables me to focus on creating or strengthening a brands strategy, proposition, identity and activation. 

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Great passion for brands, design and human behaviour. What motivates people. Get them into action. Generating movement/desired behaviour. As a strategist I work with human emotions and triggers. As a creative I translate these emotions and triggers into appealing and motivating propositions, campaigns and communication. Ideas that are omnichannel and future proof. Incorporating the long and short term goals. Concepts that can be translated throughout all the companies communication disciplines. Concepts that allow segmentation to appeal on a individual level. Recognising individual desires, building a relationship and maintaining them. Not selling but seducing.

Strong believer in the power of entertainment. A brand that entertains the needs and desires is a brand that reaches deeper. Triggering positive emotions.

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Helping companies move forward with future proof branding and sustainable concepts.

FACTS

• 32 Years of experience

• Expert in creative strategy, branding and marketing

• Ranked 16th of most awarded creatives in the Netherlands

• Entrepreneurial and international experience

• Brand positioning, proposition and brand activation specialist

• Team leader and builder

• Extensive e-commerce and retail experience

• Trainer at creatingcreativeculture.com

WHY | HOW | WHAT DEVELOPMENT
Start-ups are often born from a product or service idea and lack a clear brand statement. This is even the case with some companies that have been doing business for years. The why, how, what, which offer guidance and goals on many levels, are often not defined. I help formulating the companies differentiating why how what and brand manifesto. In close collaboration of course.

STRATEGY | BRANDING  | INNOVATION | CAMPAIGNS
I co-create with companies on different levels. From brand development to campaign concepts. From product development to customer journeys. Creating seamless on- and offline brand experiences. In the roll of a consultant or a hands on interim creative director. Assisting to realise the chosen strategic route or campaign. Working closely together ensuring internal adaptation.

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CREATIVITY TRAINER, CONSULTANT & COACH

As a former creative director I have coached many talents with all my dedication. Not telling them what to do but guiding them to their next creative and innovative level. Triggering different thinking. Tackling complicated situations and assignments. I have continued doing this as a coach and consultant. On the spot, at my office or remote. Want to know what I can do for your creativity or your business? Or on a personal level as part of your talent development program. I also train whole teams and companies on creating a creative culture. Developed a creativity masterclass and creating a creative culture course. Discover how you can unlock your and your companies full potential at creatingcreativeculture.com

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BRANDING AND CREATIVITY KEY NOTE SPEAKER

If you or your company values creative thinking and innovation. Or you want to develop a more creative culture. To motivatie and activate creative thinking amongst different disciplines within your company. Or want to learn more about branding and its effect. Book a customised & interactive session on creativity or branding. Fire starting new ideas and possibly new ways of approaching problems and challenges. For large or small groups. You can also make my session part of your in house academy.

IN-HOUSE CREATIVE DEPARTMENT SET UP
More and more companies see the benefits of having an internal creative department.
Enabling them to act more swiftly to business opportunities and ensuring brand continuity throughout all communications. A department that is an internal sparring partner to the marketing, sales and product development departments. I have set up and build several creative departments for large medium large companies.

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HIGHLIGHTS

• BookSpot – e-commerce – name, brand design, webshop

• AH Hamsterweken – retail – concept and execution

• Dutch Charity Lotteries – fundraising/e-commerce – rebranding, campaigns

• Killon Beauty – retail/e-commerce – name, brand development, brand design

• HEMA Beauty – retail – shop opening/introduction

• HEMA Deli – retail – name, department design

• Madaga – retail/e-commerce – brand development, webshop

WORKED WITH AND FOR