CHARLES HALE

BRAND STRATEGY & BRAND CREATIVITY

Brand and communications specialist.
Accelerating growth with
future proof strategies, communications and relevant marketing campaigns.

call:

+31 6 19202060

Buy Dutch edition

English edition available
Fall 2022

ABOUT

BRAND STRATEGY & BRAND CREATIVITY EXECUTIVE

As a (digital) brand strategist and creative director I have a track record in guiding and inspiring companies
and teams to translate goals and insights into creative, motivating, activating communication concepts and campaigns.
Great passion for human behaviour, brands, digital, design and technology.

Have helped many brands and teams achieve and often surpass their goals.
Enhancing their creative thinking/acting and recognizing/utilizing available talents to their fullest.
Boosting motivation, drive and energy within teams and throughout organisations.

Creating more brand value along the way.

FACTS

Expert in strategy, creative communications, direction
Ranked 16th of most awarded creatives in the Netherlands
Entrepreneurial and international experience
Brand positioning, proposition and activation specialist
Extensive e-commerce and retail experience
Author of Unlock your Creativity at 50pagesbooks.com

CONVERSION IS A SHARED SKILL-SET

"When you don't trigger people, they are not.

When you trigger people, they are"

Marketing is all about triggering. Once you trigger someone you are and they are. This split second of existence is where your skills define if you can turn the triggered into a findable prospect or a paying client.
Creativity in the whole customer journey will help make the difference!

CASES

SERVICE

COMMUNICATIONS ADVISOR & TEAM LEAD

As you know, communication equals movement. Movement in thinking and doing and thus in results. As a team lead I help to define, manifest and accelerate this movement. By creatively motivating, stimulating and activating the team. How do I do that? Very personal and driven. I call it with M.I.T. (Motivation, Inspiration, Trust).

FREELANCE & INTERIM

I co-create with companies on different levels. From brand development to campaign concepts. From product development to customer journeys. Creating seamless on- and offline brand experiences. In the roll of a consultant or a hands on interim creative. Assisting to realise the chosen strategic route or campaign.Working closely together ensuring internal adaptation.

UNIQUE BONUS

If you choose to hire me on an interim basis, I offer the option to unlock the creativity of your team or even your company along side the assigned project. I know a lot about the phenomenon creativity and how to develop a creative culture within the existing company culture. In addition to the book I wrote 'Unlock your creativity',
I have developed a special program/course. This is only included in long-term agreements when you choose for this to happen. Vitamin C for your company.

HIGHLIGHTS