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 CHARLES HALE

BRAND STRATEGY & BRAND CREATIVITY

 Brand and communications specialist.
Accelerating growth with
future proof strategies, communications and relevant marketing campaigns. 

call:
+31 6 19202060

English edition available
Fall 2022

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 ABOUT 

 

BRAND STRATEGY & BRAND CREATIVITY EXECUTIVE

As a (digital) brand strategist and creative director I have a track record in guiding and inspiring companies
and teams to translate goals and insights into creative, motivating, activating communication concepts and campaigns.
Great passion for human behaviour, brands, digital, design and technology. 

 

Have helped many brands and teams achieve and often surpass their goals.
Enhancing their creative thinking/acting and recognizing/utilizing available talents to their fullest.
Boosting motivation, drive and energy within teams and throughout 
organisations

Creating more brand value along the way.

FACTS

  • Expert in strategy, creative communications, direction

  • Ranked 16th of most awarded creatives in the Netherlands

  • Entrepreneurial and international experience

  • Brand positioning, proposition and activation specialist

  • Extensive e-commerce and retail experience

  • Author of Unlock your Creativity at 50pagesbooks.com

CONVERSION IS A SHARED SKILL-SET

"When you don't trigger people, they are not.

When you trigger people, they are" 

Marketing is all about triggering. Once you trigger someone you are and they are. This split second of existence is where your skills define if you can turn the triggered into a findable prospect or a paying client. 
Creativity in the whole customer journey will help make the difference!

CASES

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ReeceMade poster
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Sea Shepherd
Website design
Ursus Roter
Killon banners
AH Hamsterweken instore
 

 SERVICE

 

COMMUNICATIONS ADVISOR & TEAM LEAD

As you know, communication equals movement. Movement in thinking and doing and thus in results. As a team lead I help to define, manifest and accelerate this movement. By creatively motivating, stimulating and activating the team. How do I do that? Very personal and driven. I call it with M.I.T. (Motivation, Inspiration, Trust).

FREELANCE & INTERIM

I co-create with companies on different levels. From brand development to campaign concepts. From product development to customer journeys. Creating seamless on- and offline brand experiences. In the roll of a consultant or a hands on interim creative. Assisting to realise the chosen strategic route or campaign.Working closely together ensuring internal adaptation.

UNIQUE BONUS

If you choose to hire me on an interim basis, I offer the option to unlock the creativity of your team or even your company along side the assigned project. I know a lot about the phenomenon creativity and how to develop a creative culture within the existing company culture. In addition to the book I wrote 'Unlock your creativity',
I have developed a special program/course. This is only included in long-term agreements when you choose for this to happen. Vitamin C for your company.

 

HIGHLIGHTS

  • Creative communications team lead BookSpot

  • Creative communications developer AH Hamsterweken & AH Jokers

  • Creative communications team lead Dutch Charity Lotteries

  • Creative communications developer HEMA Beauty

  • Creative communications developerHEMA Deli

  • Key note speaker and lecturer Creating a Creative Culture

SCALEABLE SUSTAINABILITY

"Brands that share their sustainable culture 
and knowledge, really create change
"
 

Strongly unique brands can share and help others without fear.
Making them socially stronger.

 

 EXPERIENCE 

 
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Creative Director Total Creation

Responsible for key account HEMA

Freelance Consultant

Advisor for established brands, start- and scale ups.

Consultant InHolland Slow Fashion Lab

Creating a Creative Culture

Creativity & Branding Lecturer, Key note speaker brains

50Pages books

Author 'Unlock your Creativity', publisher

 2022 

 2017 - 2019 

Novamedia

Creative communications lead

Managing creative & innovation director BookSpot. Direct report to C-level

 2013 - 2016 

Charity lotteries/Novamedia

Creative communications lead

Creative Director/Team lead creative department
Direct report to MD and close working relationship with CEO

 2007 - 2013 

&Co Concepting

Founding partner/Creative managing director

Concept director

 2009 - 2012 

Call for Action

Associate strategy & Communication Director

E-commerce and online brand building.

 2007 - 2012 

Riverbank Enterprises

Managing Creative Director / Co-founding Partner

Up-market Jazz club & events

 2004 - 2007 

Creative consultant

Freelance & interim

Worked for international advertising agencies and advertisers.

 2003 - 2004 
TBWA\Tequila

Creative Director / Management

Creative director on key-accounts and leading and guiding junior teams.

 1996 - 2002 

Freelance Art / Guts & Glory

Freelance & founder

Worked for international advertising agencies and advertisers.

 1992 - 1996 

TBWA\Direct Company

Creative Director

International/National Accounts and team lead.

 1988 - 1992 

Dart Design

Designer

Mock-up, Design, Graphic Production and Account

WORKED WITH AND FOR

 
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CONTACT

I am available on freelance, project, interim base. 

Call me: +31 (0)6 19202060

Or send me an email and I will get back asap.

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Available
January 2022

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