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 HALE

CREATIVE BRAND STRATEGY & ACTIVATION

"Thinking in USP's is rather stupid,
start working on your DSP's
(Distinctive Selling Points) today!

It will keep your brand and business way ahead of your competition."

call:
+31 6 19202060

 ABOUT HALE 

ABOUT

As a hands-on (digital) brand strategist and activator I have a track record in guiding and inspiring companies
and teams to translate goals and insights into creative, motivating, activating concepts and campaigns.
Great passion for human behaviour, brands, digital, design and technology. 

 

Have helped many brands and teams achieve and often surpass their goals.
Enhancing their creative thinking and utilizing available talents to their fullest.


Developing, accelerating and embedding new corporate and brand/change strategies.

Boosting long term perseverance and passion (GRIT) throughout organisations, utilising the full power of communication.

Creating more (brand) value along the way.

WHAT I DO FOR BRANDS

  • BRAND STRATEGY & CORPORATE CHANGE CONCEPTS AND COMMS

  • DBP (Distinctive Brand Propositions) & DSP CREATION (Distinctive Sales Propositions/Points)

  • BRAND ESSENCE DEFINING

  • BRAND MANIFESTO & STORY DEVELOPMENT (for change)

  • BUSINESS PLANS & PITCH DECK CREATION

  • PRODUCT, SERVICE & PROPOSITION DEVELOPMENT AND INNOVATION

  • ENGAGING CUSTOMER JOURNEY CREATION AND OPTIMISATIONS

  • BRAND LEVEL EVP (Employee Value Proposition) DEVELOPMENT

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BRAND VALUE & PROPOSITION CREATOR/ACTIVATOR at:

catch up and stay ahead

"Stop thinking in USP's! Start thinking in DSP's!"

Thinking in USP's is rather stupid now a days. Sorry, don't want to offend anyone, but the term originates from a long past era when there where far less products and brands out there. Make your company more agile and smarter with DSP's!

 DSP'S KEEP YOUR COMPANY AND  TEAM MORE AGILE AND SMARTER 

DSP's

To begin with, relying solely on abbreviations like USPs does not engage critical thinking effectively. When we encounter abbreviations, our minds tend to associate them with the corresponding words, often halting our thought process. However, if we articulate the complete words, we read and comprehend them for their intended meanings. So, instead of using USPs, let's talk about, Unique Selling Points.

The keyword here is "unique." It conveys the idea of something exceptional and distinct. Unfortunately, true uniqueness is rare in today's world. Consider how frequently products or propositions are genuinely one-of-a-kind. It's quite uncommon.

Now, ask yourself if your own propositions and products are genuinely unique. Most brands think they are. And yes, that is mostly the case on a brand (name) level. But on a proposition level and product level this is mostly only the case if your intellectual property is protected or patented.

 

When you own a truly unique product or service, which it is not protected, you hope you will be copied in the near future. Sounds strange? Not when you realise that successful products and brands are the ones that often get copied.

 

Can you stop this? If you are a sustainable brand you shouldn't want to, as you purpose goes beyond your brand or product. Sharing your succes will ensure you achieve your sustainable purpose goals much faster. And if you have a strong brand with strong values which are strategically marketed you have no need to worry.

I realise this may feel and sound illogical at first.

 

It takes a little effort to think differently as we are programmed to seek logic behing everything. If it sounds out of the ordinary or doesn't resonate with our mindset, we tend to reject it at first. But we also know that logic doesn't surprise. And the magic of surprise is that is easily remembered.
 

TIME FOR DISTINCTIVE SELLING POINTS (DSPs)!

If you aim to stand out with your brand and product, you must distinguish yourself. It sounds logical, doesn't it? However, how many brands truly dare to differentiate? How many brands exemplify the innovative spirit of companies like Apple? By the way, innovation = surprise.

Distinctive Selling Points helps you achieve this differentiation by focusing on how to distinguish yourself from your market competitors. To maintain the Distinctive Selling Points, you must keep yourself and your team up to date and well-informed. This approach will keep you sharp and ahead of the competition, making you more agile and, therefore, more successful. Future proof!

 

Allow me to assist you strategically and creatively with your DSPs, paving the way for your competitors to follow suit. By the time they do this you will be so far ahead, giving you time to differentiate yourself again and hold your leading position. Keeping you Future-Proof.

Service

 HANDS-ON DSP CONSULTANT & CREATOR 

I co-create with companies on different levels. From brand development to activation concepts. From proposition development to stake-holders and customer journeys. Creating seamless on- and offline brand and user experiences. Developing and utilising the brands distinctive selling propositions/point for more brand recognition. In the roll of a consultant or a hands on interim creative.
Working closely together ensuring internal adaptation.

Call me about the possibilities: +31619202060

 

FACTS

  • Speaker, lecturer and personal coach on creative and critical thinking at Creating a Creative Culture

  • Expert in brand strategy, brand positioning, proposition development and internal/external brand activation

  • Ranked 16th of most awarded creatives in the Netherlands

  • Entrepreneurial and international experience

  • Brand positioning, proposition and activation specialist

  • Extensive e-commerce and retail experience

  • Author of Unlock your Creativity at 50pagesbooks.com

WORKED WITH AND FOR

 CONTACT

I am available on  project, interim base. 

Call me: +31 (0)6 19202060

Or send me an email and I will get back asap.

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