
CHARLES HALE
BRAND STRATEGY & BRAND CREATIVITY
Brand and communications specialist.
Accelerating growth with
future proof strategies, communications and relevant marketing campaigns.
call:
+31 6 19202060
English edition available
Fall 2022


ABOUT
BRAND STRATEGY & BRAND CREATIVITY EXECUTIVE
As a (digital) brand strategist and creative director I have a track record in guiding and inspiring companies
and teams to translate goals and insights into creative, motivating, activating communication concepts and campaigns.
Great passion for human behaviour, brands, digital, design and technology.
Have helped many brands and teams achieve and often surpass their goals.
Enhancing their creative thinking/acting and recognizing/utilizing available talents to their fullest.
Boosting motivation, drive and energy within teams and throughout organisations.
Creating more brand value along the way.
FACTS
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Expert in strategy, creative communications, direction
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Ranked 16th of most awarded creatives in the Netherlands
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Entrepreneurial and international experience
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Brand positioning, proposition and activation specialist
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Extensive e-commerce and retail experience
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Author of Unlock your Creativity at 50pagesbooks.com
CONVERSION IS A SHARED SKILL-SET
"When you don't trigger people, they are not.
When you trigger people, they are"
Marketing is all about triggering. Once you trigger someone you are and they are. This split second of existence is where your skills define if you can turn the triggered into a findable prospect or a paying client.
Creativity in the whole customer journey will help make the difference!

SERVICE
COMMUNICATIONS ADVISOR & TEAM LEAD
As you know, communication equals movement. Movement in thinking and doing and thus in results. As a team lead I help to define, manifest and accelerate this movement. By creatively motivating, stimulating and activating the team. How do I do that? Very personal and driven. I call it with M.I.T. (Motivation, Inspiration, Trust).
FREELANCE & INTERIM
I co-create with companies on different levels. From brand development to campaign concepts. From product development to customer journeys. Creating seamless on- and offline brand experiences. In the roll of a consultant or a hands on interim creative. Assisting to realise the chosen strategic route or campaign.Working closely together ensuring internal adaptation.
UNIQUE BONUS
If you choose to hire me on an interim basis, I offer the option to unlock the creativity of your team or even your company along side the assigned project. I know a lot about the phenomenon creativity and how to develop a creative culture within the existing company culture. In addition to the book I wrote 'Unlock your creativity',
I have developed a special program/course. This is only included in long-term agreements when you choose for this to happen. Vitamin C for your company.
HIGHLIGHTS
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Creative communications team lead BookSpot
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Creative communications developer AH Hamsterweken & AH Jokers
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Creative communications team lead Dutch Charity Lotteries
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Creative communications developer HEMA Beauty
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Creative communications developerHEMA Deli
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Key note speaker and lecturer Creating a Creative Culture
SCALEABLE SUSTAINABILITY
"Brands that share their sustainable culture
and knowledge, really create change"
Strongly unique brands can share and help others without fear.
Making them socially stronger.

EXPERIENCE

Creative Director Total Creation
Responsible for key account HEMA
Freelance Consultant
Advisor for established brands, start- and scale ups.
Consultant InHolland Slow Fashion Lab
Creating a Creative Culture
Creativity & Branding Lecturer, Key note speaker brains
50Pages books
Author 'Unlock your Creativity', publisher
2022
2017 - 2019
Novamedia
Creative communications lead
Managing creative & innovation director BookSpot. Direct report to C-level
2013 - 2016
Charity lotteries/Novamedia
Creative communications lead
Creative Director/Team lead creative department
Direct report to MD and close working relationship with CEO
2007 - 2013
&Co Concepting
Founding partner/Creative managing director
Concept director
2009 - 2012
Call for Action
Associate strategy & Communication Director
E-commerce and online brand building.
2007 - 2012
Riverbank Enterprises
Managing Creative Director / Co-founding Partner
Up-market Jazz club & events
2004 - 2007
Creative consultant
Freelance & interim
Worked for international advertising agencies and advertisers.
2003 - 2004
TBWA\Tequila
Creative Director / Management
Creative director on key-accounts and leading and guiding junior teams.
1996 - 2002
Freelance Art / Guts & Glory
Freelance & founder
Worked for international advertising agencies and advertisers.
1992 - 1996
TBWA\Direct Company
Creative Director
International/National Accounts and team lead.
1988 - 1992
Dart Design
Designer
Mock-up, Design, Graphic Production and Account
WORKED WITH AND FOR


























CONTACT
I am available on freelance, project, interim base.
Call me: +31 (0)6 19202060
Or send me an email and I will get back asap.

Available
January 2022
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